Os Guinness and John Seel, No God But God:
…idols will inevitably involve self-centeredness, self-inflation, and self-deception. Idolatry begins with the counterfeiting of God, because only with a counterfeit of God can people remain the center of their lives and loyalties, autonomous architects of their futures. Something within creation will then be idolatrously inflated to fill the God-shaped hole in the individual’s world. But a counterfeit is a lie, not the real thing. It must present itself through self-deception, often with images suggesting that the idol will fulfill promises for the good life.
Words of Grace 